On what the Olympics mean to NBC, “Whether you work at NBC primetime, USA, Bravo, CNBC, the Olympics are both a catalytic event in terms of how the company thinks about itself, but also a catalytic event in terms of how we promote other parts of the company. There’s a real magic that goes into getting 20 cable channels, primetime, news, all different parts of our company, Telemundo, focused on an event like the Olympics for 17 days. We’re going to try to set up the fall launch on NBC primetime as well as we can. We’re going to launch ‘The Lorax’ DVD. We’re going to launch other things that are going on in other parts of the company. We’re going to revitalize the ‘Today’ show. We’re going to hopefully get the entire company to work together in a way that I think is unique to NBCUniversal.
Interesting comments from Steve Burke on the importance of the Olympics to NBC Universal & Comcast.