Walt Disney Co. (DIS)’s ESPN sports network is talking with Apple Inc. (AAPL) about including the WatchESPN application on the computer maker’s television device, network executive Sean Bratches said.
ESPN subscribers with AppleTV would gain access to the network’s Internet service on their sets. The sports network, which today announced programming for the TV season starting in September, said a deal isn’t imminent.
“We’re a platform-agnostic content company,” Bratches, the network’s executive vice president of affiliate and advertising sales, said today in an interview. “To the extent that in the future there’s an opportunity with Apple to authenticate through the pay-TV food chain as we’re doing with Microsoft, that’s something that we will participate in.
(Important to note that since the WatchESPN app has AirPlay enabled, it’s currently possible to push video to the Apple TV via the AirPlay functionality.)